Apple and Coca-cola to partner in music deal
After Nike, Coca-cola is the new global brand that tries to use the iPod mania as a means to increase sales. According to the irishdev, it has been announced that Coca-cola will be working with Apple in Ireland and Europe to promote a collaboration around the iTunes music store.
The Coca-cola web site features a new section to the European community, called music.coca-cola.com. It will probably involve giving away songs from iTunes as a promotional campaign.