Microsoft and the Halo Effect

The halo effect is working not only for Apple, but for other companies that do software and hardware related to Apple computers. According to Technology News, one of the beneficiaries of the Halo effect was Microsoft itself.

Being one of the main producers of commercial software for the Mac platform, Microsoft also cashed in with the increase in shipments of the Mac during 2005.

It is ironic, but the new increase in sales of Macs indicate an increase of sales for Microsoft office. This is the advantage of being a diversified company...

Technorati tags: Apple, Microsoft